79. Is Hype Marketing The Best Way To Win Business Consulting Clients?
Is Hype Marketing The Best Way To Win Business Consulting Clients? - Interview with Michael Schein [Everything Business Consulting Episode 79]
If you're a Business Consultant, Business Coach, or Advisor and want to know how to get off to the fastest start, or to quickly gain clients - this is a must-listen.
Welcome to episode 79 - Where we chat with Michael F. Schein about using hype to win clients.
Is Hype Marketing The Best Way To Win Business Consulting Clients? Michael F. Schein is a writer, speaker, business owner, and hype artist. In episode 79 of Everything Business Consulting, we dive into what Michael calls HYPE!
Key Dicsussion Points
How did you come across this need to turn consultants into niche-famous thought leaders?
Can you explain what Hype is, and how it relates to a Consultant?
What differences do you see between the consultants who make it big, and the ones that struggle to get off the ground?
Many of our listeners are considering becoming business consultants, or making changes to become better at what they do. Often however, they are apprehensive about doing something new and different. What advice would you give them?
The everyday business consultant within the ConsultX network has a anywhere between 5 and 15 clients from mixed industries, generally based in their local area. What hype strategies could they implement to boost their business?
Books Mentioned
You can find Michael's book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers here.
Mike also recommended the book The Click Moment by Frans Johansson.
Michael’s Golden Nuggets
Figure out a point of view you absolutely hate in your industry and figure out the point of view you’re absolutely confident is the case.
Look for side doors!
Connect With Michael F. Schein
To understand Mike’s marketing philosophy, his book is a must read: The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
If you’re looking for Michael online, you can visit his personal website: michaelfschein.com, his agency’s site: microfamemedia.com or find him on LinkedIn.
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